Meet The Billionaires Behind The Top 100 Brands Of 2017
Together they reap riches of more than $1.1 trillion, thanks to you and your favorite brands
Reach into your pocket. You’ll probably find a phone and car keys, maybe a bottle cap or receipt—things you don’t think about too often. Yet, at least one of those things has made the lucky entrepreneur who thought them up millions (if not billions) of dollars.
To help wrap your head around it, FORBES picked apart our 2017 World’s Billionaires list to find out just how many 10-figure fortunes are fueled by the top 100 brands. Yes, think Apple and Disney, but don’t forget about life’s smaller necessities: Red Bull, Netflix and Corona beer, among others. Seventy-five billionaires owe their fortunes to these beloved brands, regardless of whether they founded them.
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Even more striking is their outsized wealth, proving the value of these brands. Together they sit on a $1.13 trillion throne with way more than their fair share of the billionaires’ total $7.67 trillion pot. Altogether the 75 represent 3.7% of all billionaires, but account for an impressive 14% of the total wealth.
So how did they reach these great heights? Interestingly, it wasn’t always the top companies that produced the top billionaires. Fast fashion retailer Zara is ranked 53rd among the top 100 brands but its founder Amancio Ortega has consistently ranked among the top five richest billionaires in the world in recent years. Another interesting twist involves Laurene Powell Jobs, the widow of Apple cofounder Steve jobs. While the revolutionary company is ranked No. 1 among brands, she now gets most her fortune from Disney, ranked lower at No. 8. Below, learn more about the world’s wealthiest by browsing the complete list of billionaires and net worths behind your favorite brands.
Apple (#1)
Laurene Powell Jobs, $20 billion
Google (#2)
Larry Page, $40.7 billion
Sergey Brin, $39.8 billion
Eric Schmidt, $11.1 billion
Andreas von Bechtolsheim, $4.5 billion
David Cheriton, $4.2 billion
Kavitark Ram Shriram, $2
Microsoft (#3)
Bill Gates, $86 billion
Steve Ballmer, $30 billion
Paul Allen, $19.9 billion
Charles Simonyi, $2 billion
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Coca-Cola (#4)
Sol Daurella, $1.1 billion
Facebook (#5)
Mark Zuckerberg, $56 billion
Dustin Moskovitz, $10.7 billion
Toyota (#6)
Dan Friedkin, $3.6 billion
Disney (#8)
Laurene Powell Jobs, $20 billion
Samsung (#11)
Lee Kun-Hee, $15.1 billion
Jay Y. Lee, $6 billion
Hong Ra-Hee, $1.8 billion
Lee Boo-Jin, $1.6 billion
Lee Seo-Hyun, $1.5 billion
Amazon (#12)
Jeff Bezos, $72.8 billion
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BMW (#14)
Stefan Quandt, $18.3 billion
Susanne Klatten, $20.4 billion
Oracle (#16)
Larry Ellison, $52.2 billion
Intel (#17)
Gordon Moore, $7.3 billion
Nike (#18)
Phil Knight, $26.2 billion
Louis Vuitton (#19)
Bernard Arnault, $41.5 billion
Walmart (#22)
S. Robson Walton, $34.1 billion
Jim Walton, $34 billion
Alice Walton, $33.8 billion
Lukas Walton, $11.3 billion
Ann Walton Kroenke, $6 billion
Christy Walton, $5.4 billion
Nancy Walton Laurie, $4.3 billion
Drayton McLane Jr., $1.9 billion
Budweiser (#25)
Jorge Paulo Lemann, $29.2 billion
Marcel Herrmann Telles, $14.8 billion
Carlos Alberto Sicupira, $12.5 billion
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SAP (#27)
Hans-Werner Hector, $1.4 billion
H&M (#33)
Stefan Persson, $19.6 billion
Lottie Tham, $3.2 billion
Charlotte Soderstrom, $2.2 billion
Karl-Johan Persson, $2.1 billion
Tom Persson, $2.1 billion
L’Oreal (#34)
Liliane Bettencourt, $39.5 billion
Ford (#35)
Martha Ford, $1.5 billion
Home Depot (#39)
Bernard Marcus, $4 billion
Arthur Blank, $3.3 billion
Gucci (#44)
Francois Pinault, $15.7 billion
Starbucks (#45)
Howard Schultz, $3 billion
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IKEA (#46)
Jonas Kamprad, $1 billion
Mathias Kamprad, $1 billion
Peter Kamprad, $1 billion
Hermes (#48)
Nicolas Puech, $2.3 billion
Fox (#51)
Rupert Murdoch, $13.1 billion
Ebay (#52)
Pierre Omidyar, $8 billion
Jeffrey Skoll, $4.3 billion
Meg Whitman, $2.3 billion
Zara (#53)
Amancio Ortega, $71.3 billion
Sandra Ortega Mera, $6.7 billion
Cartier (#58)
Johann Rupert, $6.1 billion
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Hyundai (#71)
Chung Mong-Koo, $4.9 billion
Red Bull (#74)
Dietrich Mateschitz, $13.4 billion
FedEx (#75)
Frederick Smith, $4.3 billion
Netflix (#79)
Reed Hastings, $1.8 billion
Chanel (#80)
Alain Wertheimer, $11.8 billion
Gerard Wertheimer, $11.8 billion
Thomson Reuters (#83)
David Thomson, $27.2B
Heineken (#85)
Charlene de Carvalho-Heineken, $12.6 billion
LEGO (#86)
Kjeld Kirk Kristiansen, $21.1 billion
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Subway (#87)
Peter Buck, $2.5 billion
Uniqlo (#91)
Tadashi Yanai, $15.9 billion
Corona (#95)
Maria Asuncion Aramburuzabala, $5.8 billion
Prada (#97)
Miuccia Prada, $3.2 billion
Patrizio Bertelli, $3.2 billion
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